THE REPRESENTATION OF LINGUACULTURE ON TOURIST GUIDE AT SADE VILLAGE

Language and culture are inseparable aspects of communication, particularly in
cultural tourism, where tour guides function as mediators between local
communities and international visitors. This study aims to investigate how
linguaculture is represented by tour guides in Sade Village, Central Lombok, during
their interactions with foreign tourists in English. A qualitative descriptive design
was employed. The primary data consisted of English conversations between tour
guides and tourists, collected through observation, audio recordings, and field
notes. The data were analyzed using the linguaculture framework with translational
and ethnographic approaches to identify the representation of local vocabulary and
local knowledge. The research finds that the linguacultural manifestations of the
tour guides in Sade Village are realized in two aspects. First, there is the
incorporation of Sasak vocabulary into English-language interactions. Second, the
transfer of material and social local knowledge through “expert talk” strategies to
manage gaps in understanding (rich points). With this approach, the tour guides can
successfully convey the Sasak philosophical values and cultural identity and turn
them into meaningful and educational stories for international tourists.